My name is
Luise Freese
I'm never going to financially recover from this
Too many Power Platform projects start with the wrong question: “Can we build this without premium licensing?” The real question should be: “What are we trying to achieve?” In this blog post, I break …
Blueprint for a successful AI project
AI projects fail for boring reasons: unclear goals, messy data, short-term thinking. This post offers a practical blueprint to avoid those traps and build something that actually works—and lasts.
A hill to die on: there are no tiny changes
In software, there’s no such thing as a harmless tweak. This post takes a look at the hidden costs of layout changes, typo fixes, and 'just one more thing' requests. It breaks down why every change, …
No, a crash course won’t make you an AI leader
Many organizations approach AI as a race with winners, deadlines, and quick wins. But AI isn’t a project—it’s a long-term capability. Inspired by Simon Sinek’s “infinite game” mindset, this article …
AI as a finite vs infinite game in organizations
Many organizations approach AI as a race with winners, deadlines, and quick wins. But AI isn’t a project—it’s a long-term capability. Inspired by Simon Sinek’s “infinite game” mindset, this article …
How to let your AI project fail in spectacular fashion!
From 137 use cases in an Excel file to an AI chatbot no one asked for—this satirical guide explores the real reasons AI projects fail inside organizations. It’s not the tech; it’s the thinking.
Still stuck in Permit A38? Stop AI-ing the wrong things
Organizations rushing into AI often automate bad processes instead of fixing them. This piece unpacks how to break free from the 'Permit A38' trap by rethinking culture, streamlining collaboration, …
Unmeasured Part 5 – Rethinking productivity for a human future
In Part 5 of the Unmeasured series, we move beyond productivity theater and vanity metrics. Discover how to build systems that prioritize what truly matters: impact, sustainability, creativity, and …
Unmeasured: Part 4 – The emotional cost of the productivity theater
AI tools like Copilot promised to free us from the grind. Instead, they accelerated a culture where visibility matters more than well-being, and exhaustion is mistaken for excellence. In Part 4 of the …
Unmeasured: Part 3 – The agility illusion
Everyone says they’re agile, but most teams are just performing rituals without real adaptability. In Part 3 of the Unmeasured series, we dig into how agile principles get distorted, the hidden …
Unmeasured: Part 2 – The difference between running and changing your business
Most organizations track the work they can see. Emails sent, cases closed, dashboards filled. But what about the strategic, invisible work of transformation? In Part 2 of the Unmeasured series, we …
Unmeasured: Part 1 – We are measuring the wrong things
Timesheets don’t measure what matters. They don’t reflect impact, focus, or strategy. Most of the time, they’re fiction—written in a rush, approved without review, and used to justify a broken idea of …