How to be better at twitter - part 2
In one of my last blog posts, I covered How to be better at twitter, sharing some insight about tools and when to mention people and I got a lot of good feedback for that, which is why I want to share some more tips here in part 2.
De-clutter your feed
Are you following lots of people? Like, hundreds, or even thousands? Then most probably, your feed looks like this
- tweet of a person you follow
- reply to a tweet of a person you follow
- tweet of which twitter thinks it is interesting for you
- tweet of a person you follow
- tweet that is liked by a person you follow
- tweet by a person a lot of accounts you follow follow
If you are bit like me, not all of that is relevant to you. If you use the twitter web app, type into the search bar:
filter:follows -filter:replies - which means that you only get tweets by accounts you follow, but not the replies into your feed. This of course does not mean that you can’t read replies.
You can now save this search
Alternative: type in this as the URL
if you want the latest tweets on top.
When to use what
Do you know when you should like, reply, retweet or quote-retweet (QT)?
The official consultant answer of course it - it depends
(sticker by PimpYourOwnDevice.com)
💡 tl;dr: replies have the biggest impact
Lets explore our motivation and what we want to achieve:
like = support
With a like you show support for someone’s tweet or reply. You also let them know that you read their tweet. Those likes only shows up in people’s feed if they don’t filter their feed. If they do not filter, then those tweets do show up in their feeds, but most probably so do hundreds or thousands of other likes of people they follow. This means that they will be overwhelmed and don’t really read but doom-scroll.
A like therefore is a good way to show someone: I saw and support this, but it is not a good way to engage with an audience beyond the person who tweeted what you liked.
retweet = attention for a tweet
With a retweet, you share a tweet to your followers. This makes sense, if you feel a tweet doesn’t get enough or the attention of the right (?) people. Please be aware that if you overuse retweets by only retweeting other people’s tweets or by only retweeting tweets inside of a very focused filter-bubble, people will turn off your retweets
... on a person’s profile and select
Turn of Retweets)
because it is too noisy. While retweets (depending on your follower count) bring attention, they don’t drive engagement, which means that you broadcast in a one-way manner without encouraging others to get involved or join the discussion.
quote-retweet = attention for yourself
With a quote-retweet you take the discussion out of its original context and make it about your thoughts. To give you an analogy: Imagine you are in a big room full of people, there are small groups everywhere and you discuss something with a few people. Now one person walks by, and decides to talk about the exactly same topic - but somewhere else and without the people that already joined your talk. This person separates the discussion (and the people) for the sake of leading the conversation. Use this very carefully and only if you feel you really give the conversation a new direction which you couldn’t do with a reply. Quote-retweets make it unnecessary hard for people to follow a conversation, as it now takes part in several threads.
reply = engagement
With a reply you add your thoughts to a tweet. This could be a validation of the original tweet, or you being in disagreement or also bringing in a new perspective. Without replies, twitter would be just a big rook where everyone just uses a megaphone to broadcast their opinions but without listening. If you want to show that you listen and are open for a two way-communication, this is what you should do mostly.
Also, the amount of replies is the primary reason so that the Twitter algorithm can rank this tweet higher and it will be displayed to more people - which increases reach and visibility.
A few tips for good replies
Don’t reply something like “cool/awesome/great”. It shows that you didn’t put any effort into your reply - and it doesn’t add value to the conversation as the discussion ends now.
Instead, share why you think the idea which wa share is cool/awesome/great. Also if you don’t agree, don’t be like “nah/meh/this is bad”, but share your reasons (respectfully).
Rule of thumbs: If you don’t have time/mental capacity to do this, yuo shouldn’t reply as you are only causing noise.
Also a good way to engage is asking questions, because that is what keeps a conversation going.
I want it all
Now what if you what attention for the original tweet and drive engagement? Well, you can combine the methods:
- add a reply, sharing what you think
- retweet (not quote tweet)
What do you think?
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