My name is
Luise Freese
No, a crash course won’t make you an AI leader
Many organizations approach AI as a race with winners, deadlines, and quick wins. But AI isn’t a project—it’s a long-term capability. Inspired by Simon Sinek’s “infinite game” mindset, this article …
AI as a finite vs infinite game in organizations
Many organizations approach AI as a race with winners, deadlines, and quick wins. But AI isn’t a project—it’s a long-term capability. Inspired by Simon Sinek’s “infinite game” mindset, this article …
How to let your AI project fail in spectacular fashion!
From 137 use cases in an Excel file to an AI chatbot no one asked for—this satirical guide explores the real reasons AI projects fail inside organizations. It’s not the tech; it’s the thinking.
Still stuck in Permit A38? Stop AI-ing the wrong things
Organizations rushing into AI often automate bad processes instead of fixing them. This piece unpacks how to break free from the 'Permit A38' trap by rethinking culture, streamlining collaboration, …
Unmeasured Part 5 – Rethinking productivity for a human future
In Part 5 of the Unmeasured series, we move beyond productivity theater and vanity metrics. Discover how to build systems that prioritize what truly matters: impact, sustainability, creativity, and …
Unmeasured: Part 4 – The emotional cost of the productivity theater
AI tools like Copilot promised to free us from the grind. Instead, they accelerated a culture where visibility matters more than well-being, and exhaustion is mistaken for excellence. In Part 4 of the …
Unmeasured: Part 3 – The agility illusion
Everyone says they’re agile, but most teams are just performing rituals without real adaptability. In Part 3 of the Unmeasured series, we dig into how agile principles get distorted, the hidden …
Unmeasured: Part 2 – The difference between running and changing your business
Most organizations track the work they can see. Emails sent, cases closed, dashboards filled. But what about the strategic, invisible work of transformation? In Part 2 of the Unmeasured series, we …
Unmeasured: Part 1 – We are measuring the wrong things
Timesheets don’t measure what matters. They don’t reflect impact, focus, or strategy. Most of the time, they’re fiction—written in a rush, approved without review, and used to justify a broken idea of …
Unmeasured: Part 0 - More ain't better
When overwork is a badge of honor and AI automates output, we’re still measuring productivity like it's the 20th century. This first post in the Unmeasured series confronts the culture of "more" and …
Isolation as a business model
A critical look at how capitalism, hyper-individualization, and AI are quietly eroding human connection, collective memory, and our capacity for solidarity.
How to Build a List Formatting Web Part with all the cool samples from the Universal Sample Gallery
Learn how to build an SPFx web part that simplifies applying column formatting samples directly to SharePoint lists using React, PnP.js, and GitHub integration.