My name is
Luise Freese
Highway to the danger zone: No testing of business apps
Business apps often look safe—but they’re not. Mocked data, manual testing, and lack of ownership make them fragile in ways most teams overlook. This post breaks down why integration-heavy, low-code, …
You can’t outsource accountability
A multi-million-dollar IT project failed spectacularly, not because the vendor was terrible, but because the client wasn’t paying attention. Now, organizations are making the same mistakes with AI. …
The benefits of testing (beyond working apps)
Good testing gives you more than bug-free software. It enables faster delivery, clearer requirements, better team alignment, and safer change. This post explores why testing is your biggest hidden …
Rethinking identity beyond passwords
In this post, I challenge the outdated obsession with password policies and complexity rules that still dominate many security conversations. Despite their legacy role, passwords no longer stand up to …
Confidently wrong: Why we misquote Maslow and misunderstand AI
Maslow never drew a pyramid, yet it became one of the most repeated (and misunderstood) frameworks in business. This blog explores how that misinterpretation spread—and how the same pattern is now …
BYOM: Using Azure AI Foundry models in Copilot Studio
Learn how to connect a custom model from Azure AI Foundry to Microsoft Copilot Studio—and why it matters. This post covers practical use cases, step-by-step integration, and when to bring your own …
Your Testing strategy is broken - Let’s fix it
Too many teams chase 100% test coverage and end up testing the wrong things. This post breaks down why coverage isn’t quality; and how to build a smarter testing strategy that protects what matters: …
Tired of the AI hype machine
LinkedIn is full of AI vision posts, chatbot demos, and elephant memes. But inside real organizations, most AI projects stall at generic chat interfaces that solve nothing. This post cuts through the …
Should I automate it?
Automation promises efficiency—but without the right context, it can quietly scale chaos. This practical (and slightly cheeky) guide walks you through when to automate, when to pause, and when to call …
From duct tape to data discipline
Spreadsheets aren’t a data strategy. Move from duct tape to discipline with trust, ownership, and product thinking.
Still running on spreadsheets: the hidden cost of outdated infrastructure
Why your most “trusted” spreadsheet might be the biggest risk in your organization — and what to do about it.
Outsourcing your brain: cognitive offloading 'in the age of AI'
AI is helping us outsource more than ever. But when does smart support become mindless dependency and digital dementia? This blog explores the thin line between augmentation and abdication in …